Homepage Redesign · Split Test
Raw traffic log of 4,246 sessions collected between Jun 1 – Jun 30, 2026. Every figure below is computed live from the dataset under the active filters.
Variant B wins the split test
Variant B converted 17.0% better than Variant A. With a p-value of 0.0355, the sample provides clear evidence that this difference is real and not random noise.
Recommendation: Ship Variant B. At the observed 17.0% relative lift, rolling out the winning design should raise conversions on the same traffic volume.
Open full statistical analysis- Winning variant
- Variant B
- Conversion difference
- +2.35% pts
- Relative lift
- +17.0%
- Confidence
- 96.5%
- p-value
- 0.0355
- Sample size
- 4,084
Conversion rate by variant
Wilson 95% interval shown as the whisker
Cumulative conversion rate over time
Running rate per variant — watch for convergence before calling a winner
What the data is telling us
Variant B is currently ahead
Variant B converts at 16.23% versus 13.88% for Variant A — a relative lift of 17.0% on the current sample.
Result is statistically significant (p = 0.0355)
Variant B converted 17.0% better than Variant A. With a p-value of 0.0355, the sample provides clear evidence that this difference is real and not random noise.
Longer sessions convert substantially better
Sessions in the 600s+ band convert at 31.43% compared with 12.72% in the 0–30s band (point-biserial r = 0.042).