Experiment
Variant comparison
Every arm of the split test side by side. Click a variant to focus the drill-down panels below on that group.
Performance ranking
Conversion rate with 95% Wilson interval
Variant B16.23% · 325/2,002
Variant A13.88% · 289/2,082
Session duration distribution by variant
Box plot — median, IQR and 1.5×IQR whiskers
Variant Amedian 1m 19s · IQR 48s–2m 11s · n=2,082
Variant Bmedian 1m 31s · IQR 56s–2m 24s · n=2,002
Full comparison matrix
All computed variant metrics under the active filters
| Variant | Sessions | Traffic share | Conversions | Conv. rate | 95% CI | Avg. duration | Median | Abs. lift | Rel. lift |
|---|---|---|---|---|---|---|---|---|---|
| Variant A | 2,082 | 51.0% | 289 | 13.88% | 12.46% – 15.43% | 2m 18s | 1m 19s | — | — |
| Variant B | 2,002 | 49.0% | 325 | 16.23% | 14.68% – 17.91% | 2m 35s | 1m 31s | +2.35% | +17.0% |
Drill-down
All variants combined
Device breakdown
Sessions and conversion rate within the focused group
- desktop16.12%
- mobile13.34%
- tablet17.07%
- unknown11.32%
Traffic source breakdown
Sessions and conversion rate within the focused group
- organic13.80%
- direct15.23%
- paid_search16.99%
- social13.28%
- email17.76%
- referral13.86%
Lift summary
Variant B shows an absolute difference of +2.35% pts and a relative lift of +17.0% against Variant A. The 95% confidence interval for the difference spans +0.16% to +4.55% percentage points.